Hi, I’m Michael and I’ll be your visual communications partner.
Branding ought to represent more than itself and help get your message across as succinctly as possible with little room for misinterpretation. If you are looking to create a Brand Identity System which instills the spirit of your brand into all potential consumer touch points and reflects your values, this gig will focus on enabling an experience consumers want to be a part of.
As your designer, it will be my job to enable human experience and expand the potential of your brand. I offer to detail and prepare an identity system covering:
- Brandmark/Logo Guidelines – Masterful use of positive and negative space, balance, repetition, constrast, and visual hierarchy must be made when working with a brandmark.
- Typography – Typography is used throughout the system and it is key to select the typogaphic system that is expressive of your brand and strategy.
- Colour System – Colour is a critical part of the branding system and conveys flavor, emotion along with brand identity.