The psychology of color and its emotional effects help to influence customers’ behavior.
Colors, like nothing else can boost energy or cool emotions. The facts speak for themselves. For 65% of customers, color is the most important factor when choosing a product for everyday use. It is the colors that can become the most important elements of the design if you learn to use them properly.
The main premise in matching is to achieve a harmonious combination of colors in the design so that it looks coherent and at the same time allows conveying the right emotions. Well-chosen colors are the basis for branding, website, and other visual projects. In every field that allows us to communicate with the client, color plays a very important role.
A color scheme can set the mood for any project that you encounter in your professional and personal life, whether it would be:
- Brand (online or offline)
- Interior design or decorating
- Social Media
- And much more
All colors will be given in CMYK, RGB, HEX, HSV and PANTONE codes, along with the original names of specific shades.